We tend to avoid sports metaphors in Wine Business Monthly, but direct-to-consumer sales in the wine industry are sometimes likened to a team sport, one where wineries can measure their progress and celebrate success. Like any team sport, part of the fun is in knowing how to keep score to recognize, at any given time, if one is winning or losing. Metrics help focus members of the team. Wineries have limited resources and need to decide what they’re going to focus on, what they’re no...