Tasting Room and Wine Club Study:
Future of Tasting Rooms Positive, Sales Continue to Grow
Wineries are reporting their direct-to-consumer businesses thrived over the last year, despite new protocols, closures and reduced tasting room visitation. When we last reported results from the Tasting Room and Wine Club Survey in July 2020, there was some lingering hesitation on the ways in which tasting rooms would need to adapt and evolve—in fact, many were just starting to open back up after three months of forced closure. This time around, the picture is looking a little brighter,...
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