数据联盟展示了大数据解锁DTC潜力的力量,增强销售
“我的手中握着一个USB棍子,其中包含未来,”蒙特雷娜城堡销售和营销副总裁布莱恩·贝克(Brian Baker)说。“The data on this USB and what it means in terms of understanding a deeper, granular level of our customers, their associations, and of the variables that go into our lives in one place, is something I’ve dreamed of since I came into the wine industry 14 years ago as Jess Jackson’s first vice president of CRM. It’s unbe...
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