I normally shy away from discussing industry-originated research that is not peer reviewed. In part this is because I tend to view the peer-review process as a critical aspect of the conduct of science. I also feel that the frequently narrow focus of published industry-originated research tends to diminish its actual utility. However, when I do make exceptions, it is when the research is conducted by a reputable outside researcher and/or when the results stemming from the research can be appli...