Sarah Puil’s vision for BOXT was to create a high-quality “house wine” for people to enjoy at home. The custom wooden boxes are assembled in the United States with a standard BiB pouch and then filled at a facility in Napa, Calif. Puil said while her product also offers 3L of wine, like several popular retail brands, she remains focused on the direct-to-consumer (DTC) channel where she uses cost savings afforded by the packaging to source higher-quality wines. “We are ...