Wine Label Text: How Much is Too Much--and Too Little
What information consumers want to see versus what professionals need
Over the years, Wine Business Monthly has run a number of articles about labels: from the paper stock and ink, to the colors and designs that adorn them. We thought we’d run them all until we started rifling through the comments section in the judges’ scorecards at the 2020 PACK Design Awards. While there were a number of hilarious comments—“Seriously, I HATE wax” or “Is this pumpkin wine?”—there were several variations on a similar theme...
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