2020年WBM包装调查报告:消费需求Proves the Key Driver in Winery Packaging Purchases
Wineries continue to buy heavier glass, show interest in alternative packages because consumers are asking for it
Wineries that have recently opted to use lighter-weight glass bottles aren’t doing so to be more sustainable or to appeal to consumer demand for more environmentally friendly packaging. It was for a much simpler reason: it was the cheaper option. According to the 2020 Wine Business Monthly packaging survey, 66 percent of those wineries that responded have not opted to use more lighter-weight glass bottles. Of those that have, more than half, 56 percent, reported doing so because the pur...
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