Savvy Packaging Makes Budget- Price Wines Appear a Great Value
Each year savvy wine shoppers scoop up millions of bottles of “value” category wines, which sell for about $10 or less. While the relative price of value wines is often a siren call to consumers, it’s their package design—be it bottle, box or can—that will ultimately be the main sales closer. However, by the very nature of their retail price, value wines often have proportionally smaller packaging material budgets compared to the possible extravagance afforded to hi...
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