Marketing and Security Drive NFC-enabled Innovation
Vendors incorporate the technology into their packaging suites while wineries take note
As a product typically driven by tradition and heritage, wine isn’t the first alcoholic beverage many would consider to be innovative in its packaging. Rather, stereotypical images of glass bottles, natural corks and chateau-adorned labels immediately come to mind. While the use of new materials, like cans, is something that has only recently become more acceptable for more than just bargain brands, there are some companies that made the move toward alternative and more susta...
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