Pricing in the Digital World
The benefits of value-based pricing models over the standard cost-based pricing
Although e-commerce continues to rise, as a percentage of total sales online purchases remain relatively low, especially in the United States. The recent COVID-19 pandemic and the subsequent self-quarantining and social distancing may change that, resulting in a sizable shift in behavior towards online purchases. Early evidence indicates this is already occurring. In a March 20, 2020 article, Rich Bergsund, CEO of wine.com, is quoted as saying that “sales have definitely surged. Compared t...
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