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Retail Sales Analysis: Wine Sales Decline 2 Percent but Rosé Rises

byWines Vines Analytics
May 2020 Issueof Wine Business Monthly
Sales Value Down 2 Percent in February Off-premise table wine sales declined nearly 2 percent from a year ago in February. Table wine sales totaled $1 billion in the four weeks ended Feb. 22, according to Nielsen scan data. Sales in the latest 52 weeks were unchanged at $14.4 billion. Sales Volume Drops 3 Percent Off-premise table wine volume fell 4 percent versus a year ago, totaling 11.9 million 9 L cases in the four weeks ended Feb. 22. This was slightly more than the decline reporte...
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