Top of the Line: Using Near-Field Communication to Build on Consumer Experience
很长一段时间,葡萄酒厂和葡萄酒营销人员还’t really able to gain reliable, valuable and proprietary insight into the people making a purchase at a grocery, liquor or wine store. Further, outside of shelf material that a retailer may or may not display, brands were unable to promote the wine inside. Drawing from the technology used to deliver wine safely and fight against counterfeit wine, a small number of closure and capsule companies have adapted Near Field Communication (NFC)...
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