The WBM 50 -- Outlook & Trends: Wineries Navigate the Changing Market
Wine Sales Growth Slows, Constellation Deals Brands to Gallo, Hard Selzer Disrupts, Bulk Market Oversupply, Tariffs Threat to Wine Trade, Fires Stun North Coast
Just getting through the year was an accomplishment for many in the U.S. winery, as 2019 has proven to be one of the toughest our industry has seen in a while. It was a pivotal year: There were bright spots, but people in the industry started to acknowledge a slowdown after three years of decelerating sales growth. Spirits, hard seltzer and alternative beverages took share. Consumer expectations and demographics shifted. Growth in direct-to-consumer (DTC) sales wasn’t as robust. Bumper ...
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