Retail Sales Analysis: Wine Sales Steady as Sauvignon Blanc Grows
Sales Value Steady in October Off-premise table wine sales were stable in the four weeks ended Nov. 2, staying even with a year ago at just over $1 billion, according to scan data tracked by Nielsen. Sales rose 1 percent in the 52 weeks ended Nov. 2, however, totaling $14.4 billion. Sales Volume Drops 3 Percent Off-premise table wine volume fell 3 percent versus the previous year in the four weeks ended Nov. 2, totaling 11.8 million 9L cases. The decline in the latest 52 weeks was more ...
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