What Chain Buyers Want
Selling wine brands to multi-unit restaurants requires a different strategy.
While having a wine brand on the list at a handful of local restaurants and retailers is a great way to get the word out to new customers, a key listing at a national account is often seen as the holy grail of placements. However, eager, sales-focused producers will often first need to take a step back and think about how to best approach these operators and how to provide for—and anticipate—their wine needs before being able to put their best sales foot forward. A panel of chain re...
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