Industry Insight: Why Wine Executives Added Spirits to Their Portfolios
One of the great charms of the wine business is that if you have the dream and the passion to make wine, you can do it. The consumer base loves a wide range of grape varieties and winemaking styles, and they are continuously searching for the next great wine. These factors spell “opportunity.” If you have talent, locate top quality grapes and market locally or directly to consumers, then you have a good shot at success. That is why wineries have popped up in almost every state of the...
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