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WBM 30 Industry Outlook and Trends

Innovation, three big harvests, blurred lines between wine, beer and spirits, and trading up
byCyril Penn
Feb 2015 Issueof Wine Business Monthly
每年,作为我们对行业审查的一部分,我们都会与行业高管谈论他们的公司的发展方向以及他们面临的挑战。这是一个内部的观察,按数量计算当前的行业趋势,顶级葡萄酒公司的领导者会有什么思考。尽管在2013年底和2014年到2014年的批量增长速度降低了,但随着消费者的交易,售价的价值继续增加。我们一次又一次地听到了。价格低于8美元或10美元的葡萄酒的销量减慢了,而10美元至20美元的价格市场很热。葡萄酒面临着其他酒精饮料,精酿啤酒和烈酒的竞争,以及酒精饮料类别之间的界限模糊。同时,消费者越来越多地将葡萄酒视为ca ...
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