Adelsheim Vineyard in Oregon’s Willamette Valley had basically the same label since its beginnings in 1980. David Adelsheim knew a label change was needed. Indeed, an entire rebranding was long overdue. While a bottle label change takes serious and deliberate consideration, do 35 go-a-rounds in the elimination process seem a bit much? “No, 35 rounds is not normal at all,” admitted Catherine Douglas, Adelsheim’s marketing director. “The original estimate from our de...