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音乐Tasting Room What Advantages Does it Have?

byMary-Colleen Tinney
Apr 2001 Issue of Wine Business Monthly
酒庄品酒的往往是作为单独的房间as the winery itself. Some are large and busy with a plethora of polo shirts, vinegars, mustards and olive oil. Others are small and intimate, with an emphasis on the wine alone. Regardless of the tasting room, Sugo Music wants to help create ambiance, while also increasing sales. "Independent studies have shown that people purchase more when there is pleasing music in the background," says Sugo Music president, Scott Kellner. "We all know that t...
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