Some of the most successful wines on the market these days are beverages the old guard of the wine trade might not even consider “wine”—but that is a big part of the reason why these products are flying off store shelves while $20 bottles of the “fighting varietals” collect dust. These simple to understand yet high-impact flavors deliver exactly what’s described on the package, which often is a can, single-serve pouch or some other alternative package, and is priced per serving to compete with mass-market beers and seltzers. Such flavored wines and ready-to-drink (RTD) wine-based cocktails enjoyed explosive growth through the pandemic and appear poised to build on that in the near term. The populari...