A Napa Valley winery that sells half of its production internationally—and whose website is translated into six languages—has recently completed a “major” change to its direct-to-consumer (DTC) platform by fully integrating its point-of-sale (POS) system. Another, whose DTC sales represent 70 percent of its case production, has gone from an “old school” Retail Management System (RMS) for its POS needs and has also integrated all of its platforms because &ldqu...