Successful trade show warriors know that exhibiting is the most cost-effective aspect of business marketing that can reach a target audience and promote their product or service. With over 9,000 trade shows in the US each year, the Center for Exhibition Industry Research (CEIR,) reports that the number of business trade shows continues to grow, as well as the number of attendees. With only a few shows concentrating on products and services for the wine industry, it has become increasingly more important to maximize boothmanship skills to enable you to get the best return on your investment.Even those who have "shown for over twenty years," admit that it is no longer acceptable to just rent space, throw up a display, and hope a new customer ...