Imports into the United States Increase
Italy Transforms their Traditions
Italian Wine is on the RiseIn the face of increasing production numbers and a population whose wine consumption is not showing signs of vigorous growth, Italian wine producers are turning to increasing exports to maintain their sales base. Already having made gains in European exports, Italy is turning to the United States and their ever-increasing wine sophistication.Italy and the World of WineFirstly, an examination should be made of the attitudes of the Italian wine consumers. Veronafiere, organizers of the VinItaly wine fair, studied the Italian wine market, dividing the consumers into two groups, emerging and declining. The study, "Italy and the world of wine," also provides a guide for wine producers as to the next moves for the indus...
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