酒is a product category like no other. The closest comparison in the United States would be breakfast cereal brands. Like breakfast cereals, wine has a multitude of products competing for consumer attention on the grocery store shelf, often taking up an entire aisle, sometimes two or three. Each brand must, therefore, catch the consumer's eye and communicate its message as quickly as possible. Also, like cereals, wine is one of the few consumer products that actually sits on the table as you consume it, allowing for further and closer inspection of the package, and thus, the brand message as you work your way through the bottle. As designers, these two commonalities challenge us to create a package that not only quickly attrac...