On-Premise Report: Wholesalers Support In-house Education
Growing U.S. interest in the global wine market is driving the trend behind in-house wine educators whose programs can lead to increased sales.
当我为进口商，Vinum Wine进口和分销LLC的销售和营销领导时，我代表了葡萄牙葡萄酒的出色且相当晦涩的投资组合。我的职责之一是在品牌周围购物，以在其他市场上分销。有时，批发商会把他们的顶级销售人员带到聚会和招呼品尝。我担心他们可能无法正确发音的一半时间，更不用说晦涩的葡萄牙葡萄的名字了。时代正在发生变化，许多国家和较小的优质葡萄酒批发商试图通过雇用培训，教和拖延销售人员的全职员工教育者来减轻对他们潜在缺乏优质葡萄酒知识的担忧，直到...
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