What constitutes wine product packaging, or "trade dress," is an evolving concept. Originally, trade dress only encompassed the notion of how a product was "dressed" to go to market. Trade dress has expanded beyond packaging and labeling, and now encompasses all the aspects of a product's packaging: its shape and design, colors, sounds, smell, texture, as well as brand names. Trade dress may even include a product's marketing materials. Often a consumer will not remember all aspects of a pro...