The Rise of Low Alcohol Wine Sales Brings Increased Winemaker Interest in Their Production Methods
From simply picking early to proprietary technologies, winemakers are meeting demand in a variety of ways.
Winery interest in low-alcohol beverages has been a nascent curiosity for well over a decade—it wasn’t until the Unified Wine & Grape Symposium’s first seminar on its production in 2015 that the industry really acknowledged the category. Fast-forward seven years and the wine industry has certainly accumulated many reasons to offer new types of wine, from low-alcohol to low-calorie. This “Better for You” beverage category includes some of the newer, and sometimes more competitive, beverage choices, including a tidal wave of alcohol-infused flavored seltzers, like White Claw, Truly and Coca-Cola’s AHA. Larger wineries, those producing at least 50,000 cases, have been the first to explore and expand thei...
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