Vara: A Collaborative Vision
The reasons for starting a wine business are myriad. A grower may need a home for excess grapes. A millionaire may need a hobby. A person stuck in the rat race may decide to do something less stressful. Sometimes, you just have a dream and can’t resist following it. If the dream is strong enough, people will start planting grapes in some of the least likely places. It’s hard enough to succeed in traditional places, like California, Oregon and Washington, but dreamers are having success in the snow of Finger Lakes, New York and the Leelanau Peninsula, Michigan. They are surviving heat waves in Arizona and Texas. Grapes have been planted and wineries have been started in every state in the continental United States. This par...
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