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From the Winemakers: Optimism in the Face of Adversity

A look at the silver linings of the pandemic and what the wine industry can take into the future of our "new normal"
byNova Cadamatre, MW
Oct 2021 Issueof Wine Business Monthly
The past year and a half changed life radically from the way we all were accustomed to living. Words like “Virtual,” “pivot” and “unprecedented” filled our lives. “Pandemic,” “Vaccine Status” and “Social Distancing” have moved from the halls of obscure medical groups to everyday conversation. After all of this, it is important to take some time to focus on how the events of this time period changed life for the better for th...
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