Navigating a constantly changing marketplace is never an easy feat; trying to do so in the digital space can be even more challenging. The shape and scope of digital marketing has expanded immensely in the last decade and it feels like we’re all just trying to keep up. As a marketer tasked with using online advertising and marketing to build and sell a wine brand can feel like a time suck, with no guaranteed, or even measurable, return on investment; but with some core ideas in mind, brands can use online community engagement to their advantages. The following best practices and thoughts were compiled from Wine Institute’s annual marketing and PR workshop, Wine MarCom, which took place in April. These strategies can help wine-c...