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Varietal Focus: Rosé

byLance Cutler
Sep 2015 Issueof Wine Business Monthly
Back in 1990, the esteemed wine writer Gerald Asher participated on a panel discussing what the wine business would be like in the year 2000. Specifically, his panel was to discuss what consumers would be drinking in the year 2000. Asher began his comments with some history, “After World War II, Portugal produced some wines that were pink, slightly sweet and a bit frizzante. Those wines were called Mateus and Lancers, and they were wildly successful. In the ’60s and ’70s winemakers would bleed off (saignée) wine from their red tanks in the hopes of intensifying the resulting red wine. The wine they bled off was bottled as a separate wine that was pink, slightly sweet and a bit frizzante. It was a great success. &ld...
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