Restaurants are Open for Business, but are People Back to Buying Wine?
A major revenue driver for restaurants, wine sales could be a big key to recovery post-pandemic
When the pandemic hit the United States in March 2020, the impact felt by restaurants was immediate. Most quickly shifted to takeout, but that didn’t help lost wine sales, which are the highest profit margin for full-service restaurants, providing a 2.5-times markup and 60 percent gross margins. “We were decimated. There were no wine sales,” recalled Chris Descantis, who runs the beverage program at Mandara Ristorante in West Caldwell, NJ. “It was like [wine sales] ...
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