The Five Top Scenarios to Consider When Launching a Second Wine Label
Long a tradition in Europe, producing second labels has proven to be a profitable way to increase volume and expand a winery's portfolio. Wineries can take steps to launch their own second label by learning from these effective winery examples.
Although there are a multitude of reasons why a winery might consider creating a second label, when we examine the most common justifications, the list is essentially reduced to just five: • To make wine at a different price point than a flagship wine to expand the portfolio and increase volume with an “everyday wine” • To use grapes that do not match the quality, either higher or lower, than usually used for the flagship wine &b...
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