Developing a great channel management strategy is a bit like solving a Rubik’s cube. When one sales channel changes, others need to move around and shift in response. Eventually, one finds the right combination, and all the colors line up. This is how Amanda Wittstrom Higgins, EVP of Ancient Peaks Winery, described channel management, and the belief that it’s a bit of a puzzle was echoed by so many. When Wine Business Monthly started asking how wineries were adjusting allocatio...