Fewer brands will line retail shelves and wine lists will get shorter as a result of the pandemic and other major disruptions of the past year. Wine brand development has long been about standing out in a crowded market. Among a sea of thousands of wine SKUs, wineries used price, packaging, exclusive placements, aggressive marketing and engagement technology to capture the fragmented attention of consumers. The bulk wine market offered a ready inventory of quality product from the U.S. and...