The Off-Shore Wine Advantage
Insight on how cruise ships source and market wines
How cruise lines offer such an extensive range of competitively priced wines to their guests can seem like a mystery to the uninitiated. When I did wine education on the high seas, I was pleasantly surprised by the impressive and well-priced wine selection. Cruise lines may benefit from access to duty-free pricing and buy wine locally in many of their ports of call; however, they also have another secret weapon: specialized distribution—broker and marketing agencies specifically de...
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