Jim Koch, founder of Sam Adams maker Boston Beer Co. , wrote to fellow brewers in April with a warning: Act now, or prepare to lose billions in sales to liquor makers.

Mr. Koch over months had watched distillers mount various state campaigns to cut taxes and expand distribution of canned cocktails. He had also viewed a video of a liquor executive urging his industry in March to grab market share from brewers by using canned cocktails to appeal to young drinkers in places usually dominated by beer.

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