SVB在葡萄酒上

在过去的两年中，随着发生的频道变化的数量，这始终是一种乏味的努力。但是我很高兴我每年都花时间，因为这是跟踪业务动作的唯一方法，每年我经历这个过程时，我总是对某事感到惊讶，这次也没有什么不同。

2020年，品尝室和餐馆关闭或受到限制，葡萄酒销售转移到了杂货店和毒品频道。随着2021年餐馆和品尝室的重新开放，销售回到了旧频道 -but that doesn't mean the business environment was the same as it was before the pandemic.

实际上，如果历史是任何指南，那么业务再也不会像我们在经济衰退之前离开了。以标题幻灯片为例。

The blue panels in the slide represent periods of recession going back to the Tech Bubble which burst in 2000. Wine sales growth in the last half of the decade of the 1900s routinely were in the teens to twenty percent range for premium wineries. But when the tech bubble burst, the sales growth rate collapsed to 5.2 percent - then it bounced back.

在大衰退期间，我们看到保费酿酒厂的销售增长率从经济衰退前的22.3％上升到经济衰退爆发时的-3.8％，然后销售重新降至明年的19.8％。

Similarly, with this COVID period, we had sales fall from 5.6% to -0.6 percent. Then in 2021, sales growth exploded up to 21.0 percent. That's really an amazing number and well in excess of what I expected.

从巨大的衰退一直到2020年，美国在没有衰退的情况下经历了最长的扩张时期。葡萄酒业必威二维码下载务表现不错，但是如果您再次回到顶级滑梯，您应该注意到销售的趋势。

Yes - we've come out of probably some of the worst business conditions since Prohibition and posted a great rebound year - just like we did in the other recessions. But in each of those periods, the industry didn't hold on to the growth. You have to ask yourself, during the greatest expansion in history, what were the factors that caused wine sales growth to slow? And as in all the other recessions, w美国葡萄酒行业的趋势会发生吗？必威手机登录

注册行业报告和电视转播

I hope you'll join me along with Amy Hoopes, Chief Strategy and Growth Officer of the Wine Group, Paul Mabray, CEO, Pix.wine, and Danny Brager, President of Brager Alcohol Beverage Consulting, for a look at the year past and an important discussion about where we go from here.

Some of the topics covered will include:

•Why spirits are taking market share from the wine industry, despite pockets of success

•How evolving sales channels created an opportunity for some wineries to experience their best year ever, while proving to be disappointing for others

•What impact specific long-term effects caused by shifts in consumer demand will have on the overall health of the wine industry in the next ten years

•行业可以共同努力提高我们未来成功的机会

REGISTER TODAY要加入我们的这次备受期待的90分钟的虚拟聚会，请获得重播链接，并获得硅谷银行年度行业报告的免费副本。

请注意：

In a change this year,只有调查受访者才能下载此视频播放的幻灯片。

注册后将提供缩放链接。