Oregon Wine Spreads its Wings

在过去的五年中，俄勒冈州的葡萄酒已经实现了一项壮举 - 它在市场上发展了足迹，同时在国际市场上变得越来越难。

It's quite a trick to grow and shrink all at the same time, butOregon葡萄酒ries have clearly decided to focus on the US market, which is, admittedly, the largest in the world and right on Oregon's doorstep.

本月中旬拍摄的快照正在说明。与五年前相比，在俄勒冈州最多的十大葡萄酒中，只有两种在国际市场中增加了市场的业务。其余的报价比2017年的报价更少。当单个零售商拥有一瓶单瓶葡萄酒的年份时，要计算要约，因此葡萄酒的总优惠是不同的葡萄酒数量（和不同的葡萄酒）该酒的尺寸格式）在世界各地的不同零售商处出售。

目前，葡萄酒搜索者报价最多的俄勒冈葡萄酒是：

• 联合葡萄酒公司Underwood黑比诺
• Elouan Pinot Noir
• A to Z Wineworks Oregon Pinot Noir
• Erath Pinot Noir
• Domaine Drouhin Pinot Noir
• The Four Graces Pinot Noir
• A到Z Wineworks Pinot Gris
• 国王庄园黑皮诺
• Resonance Pinot Noir
• Domaine宁静

对于俄勒冈州顶级生产商来说，好消息是，在过去五年中，报价总数已得到明显增长。上面的快照与五年前拍摄的类似快照相比，比较了，当时10种顶级葡萄酒之间共有4412个报价。目前，这个数字位于6690，跃升超过50％。

有趣的是，俄勒冈州最多的10种葡萄酒（零售商认为人们想要购买的葡萄酒）的清单与我们最多的清单大不相同searched-for Oregon葡萄酒。这两个列表中只有三种葡萄酒（Domaine Drouhin，Domaine Drouhin，Domaine Serene和Resonance）出现在前10位。

更加明显的是零售商认为会出售的内容与批评家认为是俄勒冈州最好的葡萄酒之间的区别。快速检查显示两个列表之间没有任何交叉。

What is beyond doubt is the fact that, while offers for the top Oregon wines are increasing, they are increasing mostly in the US market.

在10种葡萄酒的报价总数中，其中92.7％来自美国的商人。除了国内葡萄酒市场之外，只有两种葡萄酒在任何地方都有明显的存在。正如预期的那样，Domaine Drouhin访问欧洲和其他国际销售路线意味着它在美国以外的610个报价中有154个，或大约25个报价。与Drouhin相匹配的另一种葡萄酒是共鸣。它总共有526个报价，其中142个来自美国以外的报价，占总数的27％。

Domaine Serene's international offers account for 13.8 percent of its total, while Erath manages 6.85 percent.

Now the odd thing is that, five years ago, the total number of offers for the top 10 Oregon wines was smaller, but the percentage available overseas was larger. In 2017, the top 10 wines accounted for 4412 offers, collectively, with 406 from international retailers, or 9 percent of the total. Of this year's wines' 6690 offers, 498 are from international merchants, or 7.3 percent.

因此，尽管总优惠增长了50％，但国际报价的数量实际上却减少了 - 诚然，但仍在下降。

值得一提的是列表的构成。黑比诺has always been the dominant grape variety in Oregon – at least when it comes to offers – so it is noteworthy to see Pinot Gris double its representation to two wines for 2021.

And price raises an interesting prospect, too – the most-offered wines from Oregon are actually getting cheaper. In 2017, the average median price of the wines on the list across all markets was $32.12; this year it is $29.16, a fall of 9.2 percent. For offers on the US market only, the fall is slightly larger at 9.79 percent.

That downward trend won't necessarily worry most Oregon producers but, coupled with increased competition in an already crowded US market, it could be a sign that producers need to look beyond their front gate and out to the wider world.