2016 WBM/SVB品尝室调查报告
Best Practices Drive Continued Wine Club Growth Direct-to-consumer sales account for 60 percent of winery revenue
The 2016 Wine Business Monthly/Silicon Valley Bank Direct-to-Consumer Survey, which drew more than 800 responses, shows that wineries continue to refine, build upon and improve their direct-to-consumer (DTC)models. Winery clubs are seeing double-digit growth. DTC sales are an increasing revenue source, especially for smaller wineries that are less likely to sell through three-tier distribution. Revenue from DTC sales now accounts for 60 percent of winery revenue, according to the survey. For win...
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